Presentación del Libro por Carlos Vera

en el bankers club de Guayaquil, en octobre del 2002

Mario Elgarresta no es un consultor político convencional. Nada en Mario es usual. Elgarresta es un señor con principios. Y esos los aplica como profesional. 

Prólogo del Libro por Carlos Alberto Montaner

El hombre que les susurraba a los CANDIDATOS 

Mario Elgarresta, Presidente del Centro Interamericano de Gerencia Política, es un especialista en ganar elecciones. Uno de los mejores y más sutiles de América Latina


Conocimientos prácticos para GANAR elecciones por Mario J. Elgarresta

LIBRO ELECTRONICO

El proceso de comunicación política moderno, ha llegado con fuerza a Latinoamérica durante la ultima década. Afortunadamente, los líderes políticos interesados en este tópico tienen la oportunidad, con este libro, de beneficiarse del talento y la experiencia de Mario Elgarresta. Mario ha sido un Consultor Político líder en Latinoamérica por décadas, asesorando campañas en los Estados Unidos, Centro y Sudamérica. Sus clientes ganan y este libro les dice como. Gracias Mario.
— Ralph Murphine, Consultor Político, USA.

 

Libros que recomendamos su lectura para mejorar su experiencia en la consultoria política.

BIBLIOGRAFIA 

 
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"No Perdamos Tambien el Siglo XXI", C.A. Montaner. 

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"Pre-Election Polling", Irving Crespi. 

"Como Ganar las Elecciones", Joseph Napolitan.

"La Imagen del Poder", Hugo Haime. 

"Campaign Strategies and Message Design", Moffit.

"Radio Advertising", Schulberg.

"Political Consultant and Negative Campaign", Swint. 

"Adios Señor Presidente", Carlos Matus. 

"El Lider sin Estado Mayor", Carlos Matus.

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"Media Effects on Votes", Cavanaugh. 

"The Road to Victory", R. Faucheux.

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"The Marketing of the President", Newman.

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"The Spot", Diamond and Bates.

"Television and Political Advertising Vol. 1", Biocca.

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"30-second Politics", Kern.

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"Influence: The Psychologist of Persuasion", Robert B. Cialdini. 

"The Dynamics of Persuasion", Perloff. 

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"The Public opinion", Crespi.

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"How to Win Local Elections", Grey.

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"Las Estrategias Informatives de las Campañas Presidenciales", C. Arterton. 

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"Age of Propaganda", Pratkanis/Aronsson.

"The Age of Manipulation", Key.

"How to Watch TV News", Postman/Powers.

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"Processing the News", Graber. 

"See How They Ran", Troy. 

"Presidential Leadership", Edwards/Wayne.

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"The Sound of Leadership", Hart.

"The Rhetorical Presidency", Tulis. 

"Running for Office: The Political Education of Campaigners", Hershey.

"Power and Influence", Dilenschneder. 

"Talking Politics: Choosing the President in the Television Age", Cunningham.

"The Mass Marketing of Politics", Newman.

"Handbook of Political Marketing", Newman. 

"Presidential Approval", Edwards/Gallup. 

"Interpreting Elections", Kelly. 

"Assessing the President", Brody. 

"Handbook of Political Communication", Nimmo/Sanders.

" In Defense of Negativity " , John Greer .

 

"Politics of the World", Krieger.

"Lobbyist", Birnbaum.

"Strategic Advertising Campaigns", Schultz. 

"Public Relations: Strategies and Tactics", WIlcox/Ault/Agee.

"Public Relations Theory", Botan/Hazleton. 

"Decoding Advertisements", Williamson. 

"Getting to Yes", Fisher/Vry/Patton.

"You Are the Message", R. Ailes. 

"Las Formas Ocultas de la Propaganda", Packard. 

"Writing the News", Fox. 

"Constructing the Political Spectacle", Edelman. 

"Publicidad y Relaciones Publicas", Whiteaker. 

"EL Poder Presidencial y los Presidentes Modernos", Neustadt. 

"The Political Pundits", Nimmo/Combs.

"Undue Process", Abrams.

"Bare Knocks and Back Rooms", Rollins/Defrann.

"Nofzinger", Nofzinger. 

"All's Fair", Matlin/Carville.

"Behind the Oval Office", D. Morris. 

"Hardball", Mathews.

"The Art of Public Speaking", Lucas/

"Television Production Handbook", Zettl. 

"Political Marketing", Newman. 

"Follow the Leader", Brace/Hinckley. 

"Is Anyone Responsible?", Iyengar.

"Communication Year Book 4", Nimmo.

"Chief of Staff", Kernell/Popkin.

"Election Campaigning", Kavanagh. 

"Cordial Concurrence", Smith/Nimmo.

"Presidential Elections", Polsby/Wildarsky. 

"Political Persuasion in Presidential Campaigns", Devling.

"Enfrentando el Futuro", Y. Dror. 

"Teoria Social de la Persuasion.", Berrio. 

"La Estrategia de la Ruptura", Byon. 

"Anarquia, Estado y Utopia", Nozick. 

"Communication for Results in Government", Garnett.

"Biografia del Estado Moderno", Crossman.

"Diseñado la Libertad", Beer. 

"Como Reorganizar Rusia", Solzhenitsyn.

"El Lider Carismatico", Conger. 

"El Triunfo de la Politica", Stockman.

"Las Palabras Y las Cosas", Foucault. 

"La Sociedad Poscapitalista", Druckers. 

"Estrategia Competitiva", Porter. 

"Power House", Tenton.

"Organizing and Staffing the Presidency", Hash.

"The White House: Organization and Operation", Hoxie.

"The Presidency in Transition", Pfiffner / Hoxie. 

"La Planeacion del Desarollo", Tinbergen. 

"La Solucion Liberal", Sorman. 

"Los Hombres Detras de las Ideas", Magee.

"El Arte de Resolver Problemas", Achoff.

"La Comunicacion no Verbal", Knapp.

"La Persuasion en la Comunicacion", Reardom. 

"Introduccion a la Teoria de la Comunicacion de Masas", Mc. Quail. 

"La Investigacion de la Comunicacion de Masas", Wolf. 

"El Lenguaje de los Politicos", Klauss. 

"On War", Clausewitz.

"Counsel to the President", Clifford. 

"El Renacimiento Democratico", Revel. 

"La Ventaja Competitiva de las Naciones", Porter. 

"Le Decision de Privatizar", Dinahue. 

"Gerencia para el Futuro", Drucker. 

"El Desafio Neoliberal", Levine. 

"Controlando la Corrupcion", Klitgaard. 

"En Busca de un Mundo Mejor", Popper. 

"Teoria de la Justicia", Rawls.

"Actos de Habla", Searle. 

"La Democracia y sus Criticos", Dahl. 

"La Reinvencion del Gobierno", Osborne/Gaebler. 

"La Sociedad Despolitizada", Tenzer.

"Estado Modesto, Estado Moderno", Crozier.

"Sobre las Libertades", Rawls.

"La Revolucion del Marketing", Trout. 

"El Problema del Conocimiento", Ayer.

"Como Hacer Cosas con Palabras", Austin. 

"URSS: de la Utopia al Desastre", Boukorski.

"La Rebelion de las Mases", Ortega y Gasset.

"Cruzando el Umbral de la Esperanza", Juan Pablo II.

"Candidates and their Images", Nimmo/Savage.

"Road to the White House", S. Wayne. 

"Attack Politics", Pfau/Kenski. 

"Voting", Berelson, Lazerfeld, McPhee. 

"The Image Candidate", G. Wyckoff. 

"The Boys on the Bus", Crouse.

"The Political Persuaders", Nimmo.

"The Responsive Cord", T. Schwartz. 

"Media, The Second God", T. Schwartz. 

"Synchronicity, the Inner Path of Leadership", J. Jaworsky.

"The Marketing of Politics", B. Newman.

"The Clinton Presidency", Denton Halloway. 

"Running for Office", R.A. Faucheux.

"Presidential Press Conferences", Carolyn Smith. 

"Seeking and Resisting Compliance", S.R. Wilson.

"The Persuasion Handbook", Dillard and P. Fox. 

"Las Ideas Politicas del Siglo XXI", J.A. Mellon.

"The Joint Press Conference", Lanowe and Schott.

"The 1996 Presidential Campaign", Denton. 

"The 2000 Presidential Campaign", Denton. 

"The Press Effect", K.H. Jameilson/P. Waldman.

"Falling Up", R.D. Strother.

"Everything You Should Think You Know About Politics and Why You're Wrong", K.H. Jamielson.

"Bush's Brain", J. Moore / W. Slater. 

"Responding to Crisis "Millar &Heath .

" The Modern Prince " , Carnes Lord

"World Order " , Henry Kissinger .

" Master of Disaster " ,Lehane .fabiani & Guttentag

" The Victory Lab " ,S Issenberg .

'Advertising Campaign Strategy ", D. Parente

"The Candidate " , Samuel l. Popkin