LA REGLA UNIVERSAL DE CAMPAÑA ELECTORAL

Get the Right Message..........To the Right , Targeted Electors ...............at least 3-5 Times .........in a Variety of Ways and Through a Variety of People

 

STRATEGIC OVERVIEW .

- Our Advantages - Our Disadvantages 

- Opponent's Advantages - Opponents Disadvantages

- District Research and Polling

- How many votes will it take to Win ? - Where are they ? 

- What are my people thinking?

- What is my Message ?

-How will I get it out ?

-What budget do we need to win ?

- Where will we get the Money ?

- What is the worst that can happen ?

- What we will do about it ?

 

CAMPAIGN PLAN 

- Assessment of facts overview of race 

- General Strategy : What will we do ?

- Targeting : How many votes and where will we get them ? 

- Message : Slogan , Theme, Issues and Style 

- Budget : How much will we spend and on what ?

- Fund raising : Where will we get the money and when ?

Timeline : What happens when ?

Conclusion : How will we position ourselves against our opponent?

 

MESSAGE DEVELOPMENT

- Why are you running?

- How will you win ?

- What have you ever done for me ?

- What do you hope to accomplish ?

- What is your slogan ? 

- What issues will you Choose ?

 

THE TEN GOLDEN RULES 

1- Find One Plan That Works

2- What you do , Do Well.

3- Limit your meetings 

4- Watch your friends 

5- Target Your Message, Repeat it .

6- Assume Nothing.

7- Resist Control

8- Stay Informed

9- Take Nothing Personally .

10- Ask for Help .

 

MYTH ABOUT POLLS 

- Tell Candidates what to Think

- Cost too much for a small campaign to afford 

- Volunteers can do just as good a job as any paid pollster ( and the candidate can use the savings on something else )

- Polls just tell the candidates what they want to hear .

- I already have a consultant ; I do not need a pollster .